Interact 10-ways

by: Kenneth Lam

Walk into any design studio and you will see stacks of stock image sample books opened on tables, stacked on the floor, stuffed in shelves, all over the place. I love image catalogs.

Besides sourcing for that right picture from the imagebank to use in a campaign, I know many designers/art directors flip through these catalogs to get inspiration, sort of like brainstorming free-association style. They don't know what they are looking for ...but they will know it when they see it, ...you know.

I just wish there is a "less clutter" way of doing this as the collection of books pile up sky high. Like going online and searching through the various imagebanks or google images. But that only works when you know exactly what you're looking for and the experience of searching is often slow, clunky and clinical (like going to the dentist and getting your teeth drilled).

Recently, I came across this new site commissioned by GettyImages designed to inspire via imagery organised by 10 themes. Which is nothing new by itself compared with printed image catalogs but along with each theme comes 10 separate conceptual experience with an edgy interface that's simple and involving. Go interact, play, experience visual imagery and see where it can take you.

check it out >> interact10ways.com