Olympic Games Beijing 2008 Graphic Language

Click here for the 2nd of 3 parts of an interview with Min Wang, the Design Director for the Beijing 2008 Olympic Games. Interesting read with cross cultural design strategies, forming a graphic language that speaks to the world and yet retains an unique chinese flavour.

Learn how the team fuses Eastern & Western ideas, values & aesthetics.

Examples include the unique inlaid circular ancient jade "bi" (transl. talisman tablet?) into the olympic games medal design.


And how the sports pictograms were inspired by oracle bone calligraphy and chinese seal characteristics.

Also check out the Beijing 2008 graphic elements and compare it with past years designs.