Monday, March 31, 2008

Helvetica Rules OK!

Who would have guessed there would be so much interest among local designers in a film about typography and specifically that oldie but goodie, Helvetica. This is very encouraging, no? More than 60 people turned up during our last kakireka smalltalk film screening on 21 Mar. The room above OleCafe never looked "cosier". And afterwards, more than half you agreed you're interested in similar typography themed events in future. interesting... hmmm. What shall we do next to top that?

Previously, I've observed young designers nowadays would just use whatever font that comes pre-installed in their Mac/PC and not blink twice. Or the other end of the spectrum for others I have seen would force fit as many font as they can like there's no tomorrow in a single job. That inevitable rojak font circus parade gives that creative edge, no? To each their own, you say? Down with conformity and readability? The rule is that there are no rules? I wonder how many of you who watched the film discovered a new found appreciation for Helvetica or typography in general.

> View photos from the event, photog by JoshTew.

A big thank you to all those who stayed back for that little typo exercise with the kakireka ident. We hold events so designers can meet up & collaborate so we thot of that game to help break the ice. Hope many of you made few new friends that night. But we do appreciate your creative contributions and will showcase all of the new kakireka logos at the top of this blogsite in due time.

We do this to also show you that kakireka is created for all of you and each new designer that comes in contact with kakireka will slowly but surely, help evolve the kakireka brand. So our logo ident will be never be the same, ever-changing, quirky yet trendy.

Many thanks also to our sponsors, OleCafe (venue), BasheerBooks (refreshments). And thankyou to all those who slogged & helped to make that smalltalk a success, incl. Irina's friends who helped with guest registrations. See y'all again on the 7th of April. Details coming soon.

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