Thursday, March 13, 2008

In your (type)face

kakireka 7:21 smalltalk _21Mar2008 (FRIDAY)
Ole Cafe, Changkat Bukit Bintang, KL.
FREE Entrance but limited seats.

film screening:
"Helvetica", a feature-length documentary about that typeface. Millions of people use and read this typeface every day, on public transport, newspapers, shop fronts and computers. Through provocative, lively interviews with designers and type enthusiasts (eg. David Carson, Stefan Sagmeister), the film tells the story of how a typeface drawn by a little-known Swiss designer in 1957 became one of the most popular ways to communicate. Though it has gone in and out of fashion it has never gone away - is this a symptom of globalisation or simply a reflection that it is the ultimate typeface?

Come and get up close and personal with the world's most popular typeface which celebrated its 50th birthday last year.

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