MDeC Targets 6 Partnerships In Creative Content Industry

Multimedia Development Corporation (MDeC) is targeting at least six co-production partnerships between Malaysian companies and regional counterparts for animation, television, games and virtual reality projects.

Its vice president of creative multimedia department, Kamil Othman, said four companies in Malaysia were currently involved in co-production with Korean parties in creative content covering animation, television, games and virtual reality. Speaking to reporters on the sidelines of the Second MSC Malaysia Creative Industry Dialogue Session today, Kamil said MDeC was eyeing more successful partnerships between Malaysian companies and those from Thailand, Australia and South Africa next year.

He said the formalization of cooperation treaties between the National Film Development Corporation (FINAS) and its counterparts in Canada, Australia and Singapore scheduled next year will also boost the local creative content industry.

Kamil said to take the local creative content industry to greater heights, Malaysia will need to adopt a different approach. Previously, local content players have been focusing on production. We need to put more emphasis on pre-production in churning ideas and designs as well as scripting," he said.

According to Kamil, MDeC is passionate about its vision to help local content players be more successful globally. "When we go overseas for our trade missions, we bring these companies along so that they can find their potential partners and see how other players in the world are doing," he said.

Kamil said another area that MDeC wanted to do more was to help local content players in intellectual property. We will assist them by creating more awareness in intellectual property through cyberlaw conferences so that they will not be exploited," he said.

In addition, MDeC was also providing assistance in the form of grants to help local content players, Kamil said. He also said that the biggest opportunity for the content industry was the government's plan to have high speed broadband for the nation.

Source: Bernama 14Nov2008